Lamborghini Sues Las Vegas Business for Using its Raging Bull Logo

Italian supercar maker Lamborghini has unleashed a snarling pack of lawyers against the owners of an exotic car showroom, merchandise gallery and restaurant at the Palazzo resort in Las Vegas.

Lamborghini’s lawsuit claims that the companies that operate Dal Toro Exotic Car Showroom, Merchandise Gallery and Ristorante Italiano have been using the brand’s raging bull logo.

The Las Vegas Sun reported that the lawsuit states: "Brashly, defendants prominently display a large and striking Lamborghini bull-in-shield protected design mark at the entrance of defendants' premises and a Lamborghini protected type mark within defendants' exotic car showroom”.

Lamborghini's trademark infringement action filed in a Las Vegas court this past Wednesday also states that Dal Toro has been selling “knockoff” products and accessories at its stores.

“Defendants’ advertisement, promotion and sale of the knockoff products is part of a sophisticated and elaborate scheme to target Lamborghini, to create products that are similar in appearance to well-known Lamborghini products, and to trade upon the goodwill and reputation associated with Lamborghini and its high quality, distinctive product lines, including by deliberately misleading the public and the trade as to the authenticity, source, affiliation or sponsorship of defendants’ operations and products.”