2011 Cadillac STS Review

Cadillac's upcoming XTS sedan will not only replace the DTS, but the STS as well. What's an STS? Can't blame you...this is another strong sedan that's been neglected in the marketing department and overshadowed by its smaller (and brilliant) sibling, the CTS.

And that's a shame, too....because while the STS never really got to be the BMW 5-Series killer many had hoped it would be, it's a terrific sedan.

Consider the specs:  Available in rear-wheel drive or all-wheel drive...a 3.6-liter V6 engine making 302 horsepower and 272 pounds per foot of torque with a six-speed automatic transmission standard...and an EPA mileage rating of 18 city/27 highway.

But, unlike its big brother DTS, you have to dig a bit to find a big discount over the 5-Series. The entry level 5 (the 528i) starts at $45,050...the lowest-rung STS is $47,280. But the STS has 60 more horsepower. Move to erase that deficit, and you're looking at the 300-horsepower (2 less than the Cad) 535i,  and the price tag for that Bimmer is $50,100.

The other weak point for the STS is that Cadillac's been planning its demise for a while...meaning not much has gone into upgrades the past few years...especially in the interior. Nothing's seriously wrong, mind you...it's just that it looks and feels a full generation behind what a 2011 luxury car should look and feel like.  And that's at the $47,280 price point. Start clicking the option boxes and you can get an STS past $60,000 without a lot of strain.

The XTS promises to be quite a car, and, frankly, more of a replacement for the STS than the DTS. The time has come for change. But GM's neglect of upgrades and marketing for the STS deprived a lot of people from discovering this car in its prime...and its dealers of thousands of sales to what would have been satisfied customers.

(review vehicle courtesy Lund Cadillac)

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2011 Cadillac DTS Review

Eras end. Driven by changing tastes and the aging of customers, Cadillac will stop making and selling the big DTS sedan (the modern-day version of the Sedan DeVille) at the end of the 2011 model year.  It will be replaced by the XTS, a car that will almost certainly be targeted to the tastes of Baby Boom luxury car buyers...and thus, at Lexus, Audi and BMW.

It's easy for Boomers to ignore and even ridicule the DTS, a car you're most likely to find in retirement communities, parking lots of restaurants serving the Early Bird special dinners and the occasional rental fleet.

But it's also wrong.

At a base price of $46,680, Cadillac's biggest sedan is $3500 less than the BMW 335is coupe. Apples and oranges, you say? You're right. Let's put the DTS against the least-expensive big Bimmer, the 740i sedan.

The Cadillac is $24,000 less. It has more room, costs less to insure, maintain and license and the highway fuel economy difference (23 mpg for the Cadillac, 25 for the BMW) is negligible.

So what's it like to drive? I hadn't had the opportunity in 7 years (even GM's press fleet folks have been treating the DTS like a stepchild), so I rounded one up for a week.  No, it's not meant for blasting through winding mountain roads (newsflash: neither is any Lexus save the IS-F).

What it is is quiet, smooth, responsive, and, given its size and lack of cutting-edge handling hardware, remarkably agile.  The people who've eagerly shelled out $65K for Escalades but wouldn't give a DTS the time of day would think they're driving a sport sedan by comparison. They'd also find they and their passengers are as or more comfortable and they could make a nice dent in the power bill with the money they save on gasoline.

Something I learned programming popular music radio back in the day: There is such a thing as out-hipping yourself, walking away from things of value to a mass audience in the pursuit of image. A week in the DTS has me strongly suspecting that we'll miss it once it's gone.

(review vehicle courtesy Lund Cadillac) 

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Mercury Dies So That Lincoln May Live

We pretty much did our post-mortem of Mercury five days early...running down the cause(s) of the impending death.

So what happens now? Well, Ford says they're going to devote their energies into revitalizing their Lincoln brand.

On paper, this makes a bunch of sense. The successful model for car sales is one mainstream brand, one luxury (think Toyota/Lexus)...with no definable space for a "middle" brand (GM is bucking that wisdom by keeping Buick).

But where exactly is Ford taking Lincoln? Part of the problem is that for all the talk of how Mercury was done in by being nothing more than some re-badged Fords, it's hard to say Lincoln's in much better shape (the MKZ is a Fusion, the MKX an Edge, the MKS a last-gen Taurus and the MKT a Flex...though those last two are pretty well disguised).

Unique products? Well, there's the Town Car...but that's a dinosaur headed to extinction with no plans for a replacement. Oh, yeah...and they still sell the Navigator. Just not many of them.

Ford says a small car (based on the next Focus) that was supposed to be a Mercury will now be a Lincoln.

Depends on how they do that...but it sounds a little down-market for where Lincoln needs to be.

The TireKicker take? Lincoln needs to take serious aim at Cadillac. They need one car at least as good as the CTS. A CTS-V competitor would have to follow. And, you may have noticed, the CTS is not a re-badged Chevrolet. They need a larger sedan to do battle with the DTS/STS replacement that's coming. They need a crossover to compete with the SRX.  And, if there's a market for a premium sedan below the CTS in the U.S., Lincoln needs to play there, too.

Until and unless the Ford Expedition becomes as good as or better than the Chevy Suburban, Lincoln doesn't need to go chasing the Escalade (especially not the pickup version).

All this means engines, materials, and enthusiasm well beyond what we've seen from Lincoln before...plus a promotion budget to get the message across to buyers (it's been 10 years since Cadillac claimed "Breakthrough" with Led Zeppelin and they're just starting to see the results). And that's going to be way more than combining the money devoted to Lincoln now with what they would have spent on Mercury.

The situation calls for a world-class luxury brand. And until and unless Ford gets that, Lincoln's in danger of being a more expensive Mercury.

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