Avis Wants To Top Hertz Bid For Rival Dollar/Thrifty

In the 60s and 70s, Avis' advertising pitch was "We're #2...We Have To Try Harder."

Well, that's the essence of their pitch to Dollar-Thrifty, which has a deal to be bought out by #1 Hertz.  Avis says it can do better and that Dollar-Thrifty is selling itself too cheaply.

Details from The Detroit Free Press. 

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Global Rental Domination: Hertz Buys Dollar-Thrifty

Hertz is dropping some significant change to acquire the competition...$1.17 Billion for Dollar-Thrifty.

Dollar was founded in 1965...Thrifty in 1958. They merged under then-owner Chrysler in 1990.

Full details of the deal at USA Today.

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