2011 Lincoln Navigator Review

The 2011 Lincoln Navigator.

Want a big, full-lux SUV and insist on buying American? Your ride is ready.

It helps to be a bit of a traditionalist, as well, since the 2011 Lincoln Navigator is year five of the Gen 3 Navigator (and 2012's changes are minimal, so it's going into year six).  But familiarity can breed contentment...and the Navigator is like an old friend.

The downturn of the economy and upturn in gas prices has driven the amateurs out of the fullsize and luxury SUV market. It's back to the people who really want, need and appreciate them. And as a former pre-soccer mom era Suburban owner, I can tell you, the 2011 Navigator is a sweet ride.

Side view of the 2011 Lincoln Navigator L

As with the now-discontinued Lincoln Town Car,  Ford hasn't been peppering the press fleets with Navigators, so we borrowed one from Fiesta Lincoln in Mesa, Arizona for a week. They put us not just in a Navigator, but the extended-length Navigator L...three rows of seats and room for a bunch of cargo, luggage, groceries, you name it, in the back.

Frankly, the Navigator looks better as the Navigator L. It's a tall beast and the 14.9 inches of extra length makes it look less blocky. And it may be me, but I think it rides considerably better in L form as well.

Our tester was also a 4X4 model, so the starting price was $62,695. For that, you get a 5.4 liter, 310 horsepower V8 with a six-speed automatic transmission, power liftgate, power folding, heated memory outside mirrors, power running boards, HID headlamps, SYNC, THX audio, heated and cooled front seats, heated 2nd row seats and power fold-flat 3rd row seats.

There's also dual-zone climate control, rear auxilary climate control, voice-activated navigation (hey, a Navigator should have nav standard), 4-wheel disc brakes with ABS, forward and reverse sensing system, rain-sensing wipers, power adjustable pedals (a great thing for families whose drivers are of different heights and leg lengths. I'm 6'0". Mrs. TireKicker is 5'1".) a trailer towing package, a full complement of airbacks, Advance Trac with RSC and the Securilock anti-theft system.

The 2011 Lincoln Navigator interior.

Inside, it's leather and wood as far as the eye can see (and the interior is so spacious "as far as the eye can see" is really an issue here).  In the Navigator, standard is loaded...and yet, this one was loaded just a bit more. From the options list came Rapid Spec 101A, the monochrome limited edition package, turning a lot of normally chrome bits the body color (White Platinum Metallic Tri-Coat) and adding a power moonroof for $1,645.

That White Platinum Metallic Tri-Coat was extra cost, as well...$595.  An upgrade to 20 inch polished aluminum wheels cost $1,310, and all-weather floor mats were $75. $925 for destination and delivery brings the grand total to $66,320. Given that you can load a half-ton Chevy Suburban to $65,000 and change and cracking $70K in luxury SUVs isn't difficult, that's a very good value. Just be prepared at the pump...the EPA says the Navigator L 4X4 should get 13 miles per gallon in the city, 18 on the highway. Your mileage may vary. Ours did. In a 60/40 city street/urban freeway mix, we managed 12.6 mpg.

Still, it's a nice machine with tons of presence and a lot of usefulness. Lincoln's likely to either completely re-do or do away with the Navigator after 2012. If this is for you, I'd act now.

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Mercury Dies So That Lincoln May Live

We pretty much did our post-mortem of Mercury five days early...running down the cause(s) of the impending death.

So what happens now? Well, Ford says they're going to devote their energies into revitalizing their Lincoln brand.

On paper, this makes a bunch of sense. The successful model for car sales is one mainstream brand, one luxury (think Toyota/Lexus)...with no definable space for a "middle" brand (GM is bucking that wisdom by keeping Buick).

But where exactly is Ford taking Lincoln? Part of the problem is that for all the talk of how Mercury was done in by being nothing more than some re-badged Fords, it's hard to say Lincoln's in much better shape (the MKZ is a Fusion, the MKX an Edge, the MKS a last-gen Taurus and the MKT a Flex...though those last two are pretty well disguised).

Unique products? Well, there's the Town Car...but that's a dinosaur headed to extinction with no plans for a replacement. Oh, yeah...and they still sell the Navigator. Just not many of them.

Ford says a small car (based on the next Focus) that was supposed to be a Mercury will now be a Lincoln.

Depends on how they do that...but it sounds a little down-market for where Lincoln needs to be.

The TireKicker take? Lincoln needs to take serious aim at Cadillac. They need one car at least as good as the CTS. A CTS-V competitor would have to follow. And, you may have noticed, the CTS is not a re-badged Chevrolet. They need a larger sedan to do battle with the DTS/STS replacement that's coming. They need a crossover to compete with the SRX.  And, if there's a market for a premium sedan below the CTS in the U.S., Lincoln needs to play there, too.

Until and unless the Ford Expedition becomes as good as or better than the Chevy Suburban, Lincoln doesn't need to go chasing the Escalade (especially not the pickup version).

All this means engines, materials, and enthusiasm well beyond what we've seen from Lincoln before...plus a promotion budget to get the message across to buyers (it's been 10 years since Cadillac claimed "Breakthrough" with Led Zeppelin and they're just starting to see the results). And that's going to be way more than combining the money devoted to Lincoln now with what they would have spent on Mercury.

The situation calls for a world-class luxury brand. And until and unless Ford gets that, Lincoln's in danger of being a more expensive Mercury.

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