Lincoln MKT Review

From the back, in black, it looks like a 1940's hearse.

For several thousand dollars less, you can get a Ford Flex...which is what this is based on.

The above two lines are the sum total of the downside to the Lincoln MKT.

There's a ton of upside.

First of all, for better or worse, Lincoln's breaking some styling rules and creating distinctive automobiles. And since the new family grille is a modern interpretation of 40s Lincolns, I suppose the "40s hearse" rear-end isn't a surprise.

Number two, 16 city/22 highway (the EPA estimate, which, for the first time in a long time in a Ford Motor Company product, we didn't achieve or exceed), while not great, is also not bad for something this big, with this kind of power. The MKT packs the twin-turbo EcoBoost engine...and, in fact, 16/22 is the mileage cited for the Flex when equipped with EcoBoost.

And as for the MKT/Flex comparison, well, Lincoln deserves a major pat on the back for putting distance between the two vehicles. This is shared-platform as opposed to "badge engineering". You could drive the MKT and Flex back-to-back (which Ford was brave enough to allow a group of journalists, yours truly included, to do around the fall '09 introduction of the MKT) and spend the next few minutes remarking on how they really are completely different vehicles.

That price difference? Well, it's there...a base MKT starts about where a loaded Flex leaves off ($44,000) and it's not difficult to load an MKT beyond the $50,000 point with 2nd row bucket seats (in place of the standard bench), a 2nd row console with a built-in refrigerator, and Active Park Assist. Put simply, it parks the car automatically. Yes, Lexus got there first, a couple of years ago, but the system wasn't flawless. We've used the Lincoln's ourself. It is.

But here's the thing: It's that distance between the two vehicles I mentioned two paragraphs up. You have to have X-ray vision and a set of blueprints to know that there's commonality with the Flex. The Lincoln is a cut above in style, luxury, percieved quality and cutting-edge tech...including voice-activated navigation. Save home, say "home" and you're guided on your way.


Our most recent test vehicle came courtesy Sanderson Lincoln/Volvo in Phoenix.

Here's a very cool promotional video about the MKT from Lincoln and Ford Motor Company:

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Mercury Dies So That Lincoln May Live

We pretty much did our post-mortem of Mercury five days early...running down the cause(s) of the impending death.

So what happens now? Well, Ford says they're going to devote their energies into revitalizing their Lincoln brand.

On paper, this makes a bunch of sense. The successful model for car sales is one mainstream brand, one luxury (think Toyota/Lexus)...with no definable space for a "middle" brand (GM is bucking that wisdom by keeping Buick).

But where exactly is Ford taking Lincoln? Part of the problem is that for all the talk of how Mercury was done in by being nothing more than some re-badged Fords, it's hard to say Lincoln's in much better shape (the MKZ is a Fusion, the MKX an Edge, the MKS a last-gen Taurus and the MKT a Flex...though those last two are pretty well disguised).

Unique products? Well, there's the Town Car...but that's a dinosaur headed to extinction with no plans for a replacement. Oh, yeah...and they still sell the Navigator. Just not many of them.

Ford says a small car (based on the next Focus) that was supposed to be a Mercury will now be a Lincoln.

Depends on how they do that...but it sounds a little down-market for where Lincoln needs to be.

The TireKicker take? Lincoln needs to take serious aim at Cadillac. They need one car at least as good as the CTS. A CTS-V competitor would have to follow. And, you may have noticed, the CTS is not a re-badged Chevrolet. They need a larger sedan to do battle with the DTS/STS replacement that's coming. They need a crossover to compete with the SRX.  And, if there's a market for a premium sedan below the CTS in the U.S., Lincoln needs to play there, too.

Until and unless the Ford Expedition becomes as good as or better than the Chevy Suburban, Lincoln doesn't need to go chasing the Escalade (especially not the pickup version).

All this means engines, materials, and enthusiasm well beyond what we've seen from Lincoln before...plus a promotion budget to get the message across to buyers (it's been 10 years since Cadillac claimed "Breakthrough" with Led Zeppelin and they're just starting to see the results). And that's going to be way more than combining the money devoted to Lincoln now with what they would have spent on Mercury.

The situation calls for a world-class luxury brand. And until and unless Ford gets that, Lincoln's in danger of being a more expensive Mercury.

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