2011 Kia Optima Hybrid Review

The 2011 Kia Optima Hybrid.

As impressed as we were with the 2011 Kia Optima just a month ago, nothing could have prepared us for the Kia Optima Hybrid.

Here's the recipe: Take everything that makes the Optima a winner, and add a hybrid powerplant. But make it a hybrid powerplant that delivers the mileage. 24 mpg city/34 highway in the gasoline Optima becomes 35 city/40 highway in the Optima Hybrid...good enough to vault into 7th place on TireKicker's Top 10 Fuel Savers, ahead of smaller, lesser-performing cars like the Honda CR-Z and Lexus HS 250h.

The 2011 Kia Optima Hybrid rear view.

Best part of it all? The price spread between gasoline and hybrid is small as such things go...$4,005.  Now, admittedly, that's the difference between $22,495 and $26,500. But if your priorities include using less gasoline and putting fewer pollutants into the air, there are higher prices to pay.

Much like the gasoline version from a month ago, this Optima Hybrid was loaded. You might remember the $22,495 wound up being $27,440. Well, in this case, a single option, the $5,000 Premium Technology Package (Nav system with backup camera, Sirius Traffic, an Infinity audio system, panoramic sunroof, auto-dimming rearview mirror with Homelink and compass, upgraded 17-inch tires with alloy wheels, auto-leveling HID headlamps, leather seat trim, driver's seat memory, heated and cooled front seats, heated outboard rear seats, a heated steering wheel and power front passenger's seat) ran the price with $750 freight and handling to $32,250.

Yeah, that's a pricey Kia. But again, it's less than five grand above the loaded gasoline version.

The 2011 Kia Optima Hybrid gauge cluster.

So...the big question: How's the mileage? Well, we did 225 miles of purely city street driving over the course of a week, and got 31.0 miles per gallon. Yes, the EPA estimate is 35 city, but the small print under that number says "expected range for most drivers 29 to 41 mpg". So we're in the ballpark. As always, your mileage may vary. I'd bet on having hit 35 had we done our usual amount of freeway driving...and on a roadtrip, 40's probably realistic.

Bottom line: Kia's on a roll, and the Optima is a contender not just among family sedans, but among alternative-energy vehicles as well.


2011 Kia Optima Hybrid

Base price: $26,500

As tested: $32,250

Likes: Styling, smooth power, impressive mileage for its size.

Dislikes: Overly sensitive tire pressure monitoring system.

EPA estimates: 35 mpg city/40 mpg highway.

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2011 Kia Optima Review

The 2011 Kia Optima. Yes, Kia Optima.

The progress made by Korean automakers Kia and Hyundai the past few years has been nothing less than remarkable. It's the same basic story as how Toyota, Nissan (then Datsun) and Honda went from footnotes to mainstream best-sellers, but with a much steeper curve, negotiated much more quickly.

But even the rapid rise to respectability couldn't prepare us for the giant leap that is the 2011 Kia Optima. Until now a generic-looking sedan that fit right in as a rental car, the Optima now is gorgeous (if not absolutely, then certainly by family sedan standards), stylish and has bypassed contemporary for futuristic.

Rear view of the 2011 Kia Optima.

That particular "F" word, "futuristic",  is fraught with peril for manufacturers on that side of the Pacific, who have produced some designs that look like mutant insects from a 1950s sci-fi flick. But not the new Optima. The future here is one that's within sight from the present...where other manufacturers have been heading, but won't arrive for another move or two, that's where the 2011 Kia Optima is now.

The Optima starts at a very reasonable $19,200 for the LX with a manual transmission. Our tester was the EX with an automatic...boosting the price of entry to $22,495. You keep the same 2.4 liter four cylinder engine (200 horsepower), but step up to 17" wheels from 16s, and you get chrome accent door handles, clear-lens projector headlights, front fog lights, dual body-color heated power mirrors, Smart Key & pushbutton start, dual zone automatic climate control, the passenger gets an auto-down feature for the power window, door mood lamps and rear reading lamps, auto-dimming rearview mirror with HomeLink and compass, an 8-way power driver's seat, leather seat trim and aluminum interior trim. That's a lot of upgrades for $3,295.

2011 Kia Optima Interior.

And then there's the interior. And I'll be honest. At first, I felt let down. The surfaces and materials felt cheap to me. I finally figured it out...they're exactly right and maybe a bit better than they need to be for this segment and this price point....but the car gives the impression of being a much more expensive piece...my brain was thinking $40,000 when I slid behind the wheel. Again, the reality is $22,495.

That, of course, is before options, and the Kia press fleet folks added two...the Technology Package (a navigation system with backup camera and Sirius Traffic plus an upgraded Infinity audio system with 8 speakers) for $2,000...and the EX Premium Package (Panoramic sunroof, power front passenger seat, driver seat memory, heated and cooled front seats, heated outboard rear seats and a heated steering wheel) for $2,250.

Regular TireKicker readers know our mantra when it comes to $2,000 factory nav systems ("Your phone does that"), but the Infinity audio system sounds mighty nice, so maybe that's only a grand worth of nav.

With those two options and a $695 freight and handling charge, the sticker price on the 2011 Kia Optima we drove was $27,440. Slick, smooth, clean, quiet...EPA estimates of 24 city/34 highway and Kia's 10 year/100,000 mile limited powertrain warranty, 5 year/60,000 mile limited basic warranty and 5 year/60,000 mile roadside assistance. Hard to go wrong.

And there's a hybrid version for 2012 that will be in our hands in early October.

Camry, Accord, Altima, Mazda 6, Sonata, Fusion and Malibu, move over. There's a new contender you have to share the stage with.

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