Launch Modern Car

Tuesday, February 1, 2011

Australia: Now you see the New Mazda2 Sedan, now you Don't

6:27 AM

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The Mazda2 four-door small sedan has been dropped from the firm's lineup in Australia, just eight months after launch. The reason is Mazda's decision to switch production of the Australian market version of the small car from its Thailand factory, which manufactures both sedan and hatchback body styles, to the company's Hiroshima plant in Japan, which builds only the hatchback version.

The Japanese automaker said the move was dictated by the success of the Mazda2 in the Thailand region and the fact it could not guarantee supply to the Australian market.

Mazda Australia spokesman Steve Maciver told reporters that the company does not except the loss of the four-door model to harm local sales as the five-door model was the most popular in the range.

An updated version of the Mazda2 hatchback with refreshed trim and all-new colours is due arrive in Australian showrooms this month. It will continue to be offered with 76kW 1.5 litre petrol engine, available with both manual or automatic transmissions.

6:24 AM

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With a lineup that comprises only three models – the XK coupe and cabriolet, XF sedan and XJ flagship limousine –, Jaguar needs a smaller, more affordable car in order boost sales and successfully compete with the likes of the BMW 3-series and the rest of Germany's premium offerings such as the Mercedes C-Class and Audi A4. According to the brand’s new global director, Adrian Hallmark, the automaker is currently considering a small sports car positioned below the XF that could spawn numerous variants including a four-door sedan.

“We need different models. We need lower priced models”, said Hallmark. “Whether we do one, two or three body styles, we can still decide. But we have to be in the lower price.”

The process is still in its initial phase and it’ll take at least four years until Jaguar will bring something to the table, but Hallmark promises that the new model won’t be anything like the ill-fated, Ford Mondeo-based X-Type that was first offered a decade ago.

“We don't want to be fighting it out in the fleet business with little engines and small wheels and discounted 25 percent”, he said. “If we go into the smaller car market, we want to build elegant cars with great technology that give a sense of occasion and position us above that competition -- where Jaguar should be.

6:18 AM

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Like many other automakers, Audi is constantly expanding its production network to include new countries. This time, the German premium carmaker has launched a new assembly plant in Indonesia in cooperation with INDOMOBIL /Garuda Mataram Motor, to produce the Audi A4 1.8 TFSI and A6 2.0 TFSI cars in the capital city Jakarta.

The first A4 and A6 models were delivered to Indonesian customers earlier this month, with the German company planning to assemble around 2,700 cars per year by 2015, including 2,000 A4 models, exclusively for the Indonesian market.

Audi said the Indonesian car market is forecast to grow by 15 percent this year, with sales in the premium segment expected to double over the next five years.

“After having done so in key markets like China and India, we’ve now found an outstanding partner for local assembly of our Audi models in Indonesia: INDOMOBIL/Garuda Mataram Motor,” said Frank Dreves, Member of the Board of Management for Production at AUDI AG.

"As one of the most important countries in the Association of Southeast Asian Nations (ASEAN), Indonesia is one of Asia’s most dynamic growth regions. We’d like to contribute to this growth, since growth is an important component of Audi’s brand strategy.

6:15 AM

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In order to attract younger customers, Mercedes is planning to launch several new compact models, all based on the brand’s upcoming MFA (Mercedes Front-wheel-drive Architecture) platform. These new vehicles will also be offered in North America. According to an Automotive News Europe report, the Stuttgart automaker is currently working on a 'baby' CLS four-door coupe model and an SUV, which could be joined later on by a convertible or shooting brake variant.

“We will introduce the next generation of our MFA family to the U.S.”, Joachim Schmidt, Mercedes' global sales and marketing boss, told ANE in an interview. “Two variants, maybe even a third, are planned for the U.S.”, he added.

Described by company insiders as a “baby CLS”, the coupe is said to resemble the larger CLS four-door coupe and is due in summer 2013. It will be followed a year later by a BMW X1 rival with both variants to be offered in Europe three to five months ahead their U.S. debut.

The new compact car family will also replace the European A- and B-Class models, starting with the A-Class in late summer 2012. Currently, the automaker has no plans to sell these cars in America, but could do so if consumers show interest.

“The U.S. is not the typical compact hatchback market but if the demand arises, we could react very quickly and introduce these two variants in the U.S. far quicker than in the past”, the inside source said.

6:11 AM

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Volkswagen Touareg shoppers now have one more box to tick on the options list as the German automaker has released the third and final R-Line package for the luxury SUV model, aptly called 'Exterior'. As its name suggests, the new package gives the Touareg a more aggressive appearance on the outside. It includes a bodykit with a front apron, chunky side skirts, a bespoke roof spoiler and a rear apron that incorporates a diffuser in a matte black finish with openings for the chrome tail pipes.

The exterior styling kit can be combined with the two other available packages, and in particular the standard R-Line, which includes 20-inch alloy wheels, a sports suspension, stainless steel door sill plates, a sports steering wheel with decorative inserts in piano black, stainless steel pedals and aluminum trim on the dashboard, and the R-Line Plus that adds sports seats in a two-tone leather finish.

The R-Line Exterior package is available on all models except the Hybrid, and in true VW-fashion, pricing depends on the engine option with the kit costing (in Germany) €1,840 when ordered on the V8 TDI and €2,200 on the V6 petrol model.